With support of the “618” shopping event, GRAND HOTELS GROUP ZHUHAI launched a series of promotional activities, which triggered the enthusiasm of consumers and created a new sales record.
Products were sold out within only 45 minutes and the sales exceeded RMB 6.62 million
In order to continuously explore new marketing models in the "618" Shopping Event, and bring high-quality products of "Grand Bay Hotel" to consumers, a variety of products were launched for different consumer groups, and these products were well received by the market. According to data from relevant platforms, during the event, the Grand Bay Hotel Beijing and the Grand Bay Hotel Zhuhai realized a total sales of more than RMB 6.62 million, thereby achieving a perfect performance record. The characteristic food of Grand Bay Hotel Zhuhai was sold out within 45 minutes and the weekend buffet and other event products were also cleared.
The products were selected and promoted based on the actual demand of the customers. With the support of “618” Shopping Event, the “Grand Bay Hotel” won market recognition and repeatedly emerged “No.1” in the industry.
Seize the Opportunity of Digital Marketing and Lead the New Model
While achieving good sales results, the “Grand Bay Hotel” is also expanding its We-media resources, and attracting the attention of consumers, as well as the recognition of fans through effective topics. According to the data unveiled by the Official We-chat Account, during the event, topics related to “Grand Bay Hotel” were forwarded more than 20,000 times and exposed more than 320,000 times, and the number of followers on the Official We-chat Account increased by more than 180%. Among the three live shows organized, the best show attracted about 91 thousand viewers. These figures represent the active leadership position of “Grand Bay Hotel” in the exploration of new marketing models. The enterprise formed popularity matrix through online media, mobile APP and live shows, combined with the promotional effort of the corporate operation team which by all means diverted customers to shops, and promoted the formation of a closed-loop both online and offline.
In the future, the "Grand Bay Hotel" will always adhere to the concept of delivering value to customers, constantly innovating the marketing model, in addition to the Hotel’s advantages which is providing better services to its customers.
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Grand Bay Hotel Beijing Had Its First Online Live Show By Exploring New Marketing Models